Ismael Belkhayat is the CEO and cofounder of Chari. He’s a serial founder who is a notable figure in the Moroccan tech ecosystem. After his time in consulting at BCG, Ismael founded two companies that would kickstart his entrepreneurial career: the Venture Builder Wib.co, a startup studio, and VotreChauffeur, a leading ground transportation company in Morocco later acquired by Avis Car Rental.
Ismael later went on to found Sarouty which, within two years, became the leading real estate platform in the country and partnered with Propertyfinder, a prop-tech startup, to scale its tech and expand to additional locations. In 2020, Ismael and his wife co-founded Chari, a B2B e-commerce fintech app for retailers. Leaning on his deep expertise in logistics and marketplace, Ismael has grown Chari in size, users, and markets. Chari has succeeded in making its mark as “Disruptor of the Year”, an award from the Africa CEO Forum, and shows positive signs of a potential unicorn status (a first for Morocco).
Contact Links
Ismael’s LinkedIn account: @Ismael Belkhayat
Chari’s Website: https://chari.co/
Transcript
Ali: My guest today is Eman Hylooz, Eman is an accomplished reader and Abjjad founder which has been recognized as one of the top female entrepreneurs of the MIddle East.
Eman: Thank you Ali, it's a pleasure to be here on the show.
Ali: Why don't we start with a short walkthrough of the story of Abjjad, how it all started, and what motivated the idea?
Eman: I got the idea behind Abjjad when I was at an accelerator bootcamp in Jordan.
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